Ministrydid more than any other band to popularize industrial-metal, injecting large doses of punky, over-the-top aggression and roaring heavy metal guitar riffs that helped their music find favor with metal and alternative audiences outside of industrial's cult fan base. That's not to say Ministry had a commercial or generally accessible sound: they were unremittingly intense, abrasive, pounding, and repetitive, and not always guitar-oriented (samples, synthesizers, and tape effects were a primary focus just as often as guitars and distorted vocals). However, both live and in the studio, they achieved a huge, crushing sound that put most of their contemporaries in aggressive musical genres to shame; plus, founder and frontman Al Jourgensengave the group a greater aura of style and theater than other industrial bands, who seemed rather faceless when compared with Jourgensen's leather-clad cowboy/biker look and the edgy shock tactics of such videos as .
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